Playtime Director Stef Smith Expands the Portfolio with a Hot Piece of Property for Domain
The only app you need to win Saturday
Following a record-breaking year which saw its combined digital and print audience grow to 9.4 million, up by almost 2 million year-on-year, Domain, a leading property marketplace, has launched its national multi-channel Spring campaign, directed by Stef Smith.
The Spring campaign is centred around the importance of Saturday as property ‘game day’ for people looking to inspect, buy, sell, or just keep their eye on the market. Throughout the week, the Domain app has the tools you need to get ahead: mapping your search, shortlisting properties, getting ahead of other buyers with off-market alerts, tracking your home’s value on Domain for Owners, the campaign showcases that Domain is the only app you need to ‘win Saturday’.
Stef Smith: “What a relief it is when you’re no longer neck deep in the pains of moving and instead you’re finally able to focus on the bright future ahead in your new abode! It was a pleasure creating these funny spots, that hopefully help people discover how to fast track that winning feeling with the Domain app. And maybe create a bit of water cooler conversation while we’re at it!”