Young Henrys - "When Too Strong Is Too Much "

Photoplay Films

Photoplay Films SYDNEY, Australia

15116

Title	When Too Strong Is Too Much
Agency	Photoplay Films
Campaign	When Too Strong Is Too Much
Advertiser	Young Henrys
Brand	Young Henrys
Posted	October 2019
Business Sector	Beers, Ciders, Lagers
Story	For the launch of new mid-strength beer ‘The Stayer’, beloved Sydney brewer Young Henrys enlisted Playtime director Stef Smith to command the giggles. In her distinctive, off-the-wall directing style, Stef shoots a hilarious montage of everyday disasters: hitting a cricket ball through a car window, putting a hammer through a plaster wall, spilling a jar of sauce on a white cardigan, sending a love heart emoji to that person you’ve only just met. The point is, sometimes 'too strong is too much’ and with 'The Stayer', Young Henrys reminds us that sometimes mid-strength is just the right strength. Combining blundering slapstick, idiosyncratic art direction and the kind of stilted, self-deprecating narration that Australians do so well, Stef Smith has delivered a side-splitting spot that marks her as a comedy director on the rise.
Media Type	Television
Length	60 seconds
Production Company	Photoplay Films
Director	Stef Smith
Executive Producer	Oliver Lawrance
Producer	Tom Slater
Director of Photography (DOP)	Jack Saltmiras
Production Designer	Elizabeth Gadsby
Editor	Lily Davis
Lead Sound Designer	Timothy Bridge
Music Composer	Jonny Higgins