Richard Pearson
Senior Creative (Art Director) at BJL Group
Manchester, United Kingdom
Title#RonsealAdBreak
BriefWhen Ronseal wanted to promote its “one coat” creosote, it bought an entire ad break and filled it with a film of a man creosoting a fence. Just that. No fancy staff. That’s because Ronseal has no trimmings – it does exactly what it says on the tin. And by the way, the advantage of “one coat” application is that you can spend less time on such a boring job, and go and do something more interesting instead.
Agency
Campaign RonsealAdBreak
Advertiser Ronseal
Brand Ronseal

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PostedNovember 2016
Business SectorSubscribers Only
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Media Type Television
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