Title | Athlete Heart |
Agency | Sra. Rushmore |
Campaign | The Best of Us - Olympics |
Advertiser | International Olympic Committee |
Brand | olympic.org |
Posted | July 2008 |
Business Sector | Sports Teams, Sports Events |
Tagline | The best of us |
Problem | the objective of the IOCs 2007/8 promotional campaign is to communicate the key Olympic values of Excellence, Friendship and Respect to a global youth audience. |
Result | The global campaign will be rolled out in a phased approach in the run-up to the Beijing 2008 Olympic Games and beyond. |
Media Type | |
Advertising Manager | Melinda May |
Executive Creative Director | Miguel García Vizcaíno |
Creative Director | Carlos Alija |
Art Director | Jesús Morilla |
Account Planner | Laura Sampedro |
Account Manager | Clemente Manzano |
Account Manager | Carlos Solchaga |
Account Manager | Rocio Cáceres |
Agency Producer | Paul Severn |