| Title | Desert |
| Agency | Publicis Middle East |
| Campaign | Reconnect With Adventure |
| Advertiser | Fiat Chrysler Automobiles |
| Brand | Jeep |
| Date of First Broadcast/Publication | 2021 / 1 |
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Story | In 2020 more than ever, when we have had to limit our travel, the need for adventure and escape is felt. The Jeep brand, with its legitimacy in terms of exploration, is presented in this magnificent campaign (crafted by Chilean artists Salamagica) as the perfect link with the great outdoors and freedom. Being behind the wheel of a Jeep means giving yourself the opportunity to leave your daily life, to discover new perspectives, to go where others are not. Imagined by Publicis Dubaï and Leo Burnett Italy, this campaign reminds us how the best way to disconnect is to reconnect with nature. |
| Media Type | |
| Creative Director | Mohamed BARECHE |
| Creative Agency | Leo Burnett Milan |
| Executive Creative Director | Rafael Augusto |
| Executive Creative Director | Francesco Martini |
| Creative Director | Thiago Gouveia |
| Copywriter | Ayman Shehade |
| Art Director | Tina Balaa |
| Art Director | Noor Akar |
| Client Services Director | Pieraugusto Piergiovanni |
| Business Leader | Bashir Samia |
| CGI Animation | Salamagica |
| Production Company | Watch out |
| Brand Manager | Sergio Munaò |
| Head of Marketing | Nicola Gibson-Ebdon |
More Work
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