| Title | What Happened to the other 10%? |
| Agency | Conill |
| Campaign | The Case of the Missing 10%? |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | P...o Bu....ni Subscribers Only |
| Creative Director | M...o Gr....ur Subscribers Only |
| Associate Creative Director | Ve....ca El....do Subscribers Only |
| Art Director | M...in D....an Subscribers Only |
| Copywriter | J....ca C...as Subscribers Only |
| Art Director | Gr....la E....el Subscribers Only |
| Art Director | M....na M....am Subscribers Only |
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