Rafael Merino
Creative Team at McCann Worldgroup Spain
Madrid, Spain
TitleCinderella
BriefHere are three classic fairytales, told backwards. Jack swaps the magic beans for a cow. A swan turns into an ugly duckling. And Cinderella goes from riches to rags. It’s all to show that things reverse don’t always have a happy ending. So the Vauxhall Astra has a reverse camera as standard.
Agency
Campaign Backwards Stories
Advertiser Groupe PSA
Brand Vauxhall

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Radio
Creative President A...an B...n Subscribers Only
Chief Creative Officer M...el B....ca Subscribers Only
Chief Creative Officer V...e Mc.....ey Subscribers Only
Executive Creative Director E....do Ba.....on Subscribers Only
Executive Creative Director N..k C...er Subscribers Only
Head of Art R...el M...no Subscribers Only
Copywriter A....to E...ja Subscribers Only
Copywriter ..e I...y Subscribers Only
Senior Art Director J...e Bu.....ham Subscribers Only
Art Director P...o Ca....ro Subscribers Only
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Radio Production J...in S....rs Subscribers Only
Sound Editing D..e B..h Subscribers Only

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