Title | Climate injustice |
Agency | STRIKE |
Campaign | Climate Injustice |
Advertiser | One |
Brand | One |
Date of First Broadcast/Publication | 2023 / 5 |
Business Sector | Charities, Foundations, Volunteers |
Story | Despite the fact that Africa is only responsible for 4% of global greenhouse gas emissions, the continent is one of the most vulnerable to climate change. In this campaign, animals from Africa are looking at ice melting, calmly, to the rhythm of Chopin's Nocturne. A simple way to show how absurd the situation is and the need to change this during the summit for a new global financial pact in June 2023. |
Media Type | |
President/CEO | Jérôme Gonfond |
Creative Director | Rémi Lascault |
Art Director | Aline Aflalo |
Chief Strategy Officer | Pierre Bellefleur |
Art Director | Alba Menendez |
Copywriting | Jeanne Perrone |
Chief Creative Officer | Jérôme Gonfond |