Alzheimer Research Initiative - "Miguel"

BBDO Group Germany

BBDO Group Germany Düsseldorf, Germany

Awards

16475

This ad is part of the ACT Responsible Collection

Brand: Alzheimer Research Initiative
Country: Germany

Advertiser: Alzheimer Research Initiative

Title	Miguel
Brief	With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer Research is working feverishly to raise funding for a cure. As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many patients isolated and lonely. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made of shuffled memories that fade away piece by piece. When you suffer from Alzheimer's it's as if your memories, your everyday life and the people around you become a confused jigsaw puzzle. As Alzheimer’s progresses, facial recognition and memories fade, turning cherished relationships into an unsolvable puzzle.
Agency	BBDO Group Germany
Campaign	Remember Me
Advertiser	Alzheimer Research Initiative
Brand	Alzheimer Research Initiative
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Media Type	Print
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