| Title | Healthcounter |
| Brief | Swedish food retailer ICA launched a healthy food range called ICA Good Life. But how to encourage Swedes to make the healthier choice? Research showed that many people change their diet when they start exercising. They also tend to install health tracking apps on their phones. Hence the ICA HealthCounter: an app that gave them discounts based on activity. The more they exercised, the less they had to spend on ICA Good Life products. Sweat enough and they got up to 25% off a delicious healthy meal. |
| Agency | King |
| Campaign | Healthcounter |
| Advertiser | ICA Sweden |
| Brand | ICA |
| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Promotion & Event |
| Creative Director | F...k Hol......rth Subscribers Only |
| Copywriter | M...in S...�der Subscribers Only |
| Copywriter | P...us T...én Subscribers Only |
| Art Director | A..m G....ert Subscribers Only |
| Art Director | J...er S...n Subscribers Only |
| Art Director | J...s Y...d Subscribers Only |
| Art Director | N..a St.....ud Subscribers Only |
| Account Supervisor | S...t Me....ra Subscribers Only |
| Production Company | R..A St.....lm Subscribers Only |
| Account Manager | A..a S....erg Subscribers Only |
| Digital Director | J...n T...h Subscribers Only |
| Digital Director | T...as La....n. Subscribers Only |
| Advertising Manager | S...el Y...g Subscribers Only |
| Advertising Manager | P...ik No....rg Subscribers Only |
| Advertising Manager | N...o Ha....on Subscribers Only |
| Advertising Manager | S...ra We....rg Subscribers Only |
| Advertising Manager | H...na F..k Subscribers Only |
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SEE ALLTrap
- BRAND:
- Jokk Juice
- AGENCY:
- Saatchi & Saatchi
Swamp
- BRAND:
- Jokk Juice
- AGENCY:
- Saatchi & Saatchi