The Foundation for the Deaf - "The Ordinary Life Hearing Test"

CJ/Worx

CJ/Worx Bangkok, Thailand

Awards

This ad is part of the ACT Responsible Collection

Brand: The Foundation for the Deaf
Country: Thailand

Advertiser: The Foundation for the Deaf

Title	The Ordinary Life Hearing Test
Brief	Many Thai people neglect hearing checks, leading to a growing epidemic of hearing loss, even among younger generations. To address this, the Foundation for the Deaf partnered with over 30 popular Thai content creators for 'The Ordinary Life Hearing Test,' turning everyday content into simple hearing tests. These videos help viewers detect early signs of hearing loss in the critical 2,000-4,000 Hz range. If viewers struggle to hear sounds in this range, it could indicate an early sign of hearing loss. With no budget, the campaign earned 30 million organic views, effectively providing hearing tests to 30 million people and resulting in a 132% increase in audiology appointments.
Agency	CJ/Worx
Campaign	The Ordinary Life Hearing Test
Advertiser	The Foundation for the Deaf
Brand	The Foundation for the Deaf
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Creative Chairman	Sa....th Sa......kom Subscribers Only
Founder	Sa....th Sa......kom Subscribers Only
Executive Creative Director	Vu.....ai Cho......uan Subscribers Only
Executive Creative Director	Ch.....rn Nu.....ng Subscribers Only
Copywriter	P....sa W....uk Subscribers Only
Copywriter	Vu.....ai Cho......uan Subscribers Only
Art Director	Um....ee Vit......dit Subscribers Only
Art Director	Ch.....rn Nu.....ng Subscribers Only
Art Director	Sa....th Sa......kom Subscribers Only
Agency Producer	Sa....at Chal..........orach Subscribers Only
Animation/3D	Se.....ap So......lai Subscribers Only
Account Director	Pa.....nun Dee.......hot Subscribers Only
Editor	Pa....th L...ud Subscribers Only