Title | Train |
Agency | FCB Chicago |
Campaign | Solutionism |
Advertiser | The Dow Chemical Company |
Brand | Dow |
Posted | March 2012 |
Business Sector | Industry |
Tagline | Solutionism. The new optimism. |
Story | Dow’s new integrated branding campaign - “Solutionism. The new optimism.™” - communicates the belief that, together, science and humanity can solve anything. The creative work highlights specific Dow solutions that help address many of today’s challenges such as gluten-free bread, green rooftops, more efficient smart devices, stronger wind turbines and quieter rail systems. |
Media Type | Television |
Market | United States |
Special Effects / VFX | The Mill New York |
Editing Company | Final Cut |
Sound Design Company | Sound Lounge |
Chief Creative Officer | Todd Tilford |
Group Creative Director | Jon Flannery |
Copywriter | Jon Flannery |
Art Director | Doug Behm |
Group Creative Director | Doug Behm |
Creative Director | Ron D'Innocenzo |
Copywriter | Ron D'Innocenzo |
Copywriter | Terin Izil |
Art Director | Derek Julin |
Executive Agency Producer | Ivo Knezevic |
Production Company | Morton Jankel Zander (MJZ) |
Director | Nicolai Fuglsig |