Eleme - "Edible Chopsticks"

FRED & FARID Shanghai Shanghai, China

Awards

14244

This ad is part of the ACT Responsible Collection

Brand: Eleme
Country: China

Advertiser: Alibaba

Title	Edible Chopsticks
Brief	Disposable chopsticks endanger our health (as they're whitened with chemicals), and nature (due to deforestation). And for what? A single use of 25 minutes on average, before being thrown away. So why are people still using them? Because there is no alternative, obviously. In fact there is. Introducing Edible Chopsticks: chopsticks you can actually eat.
Agency	FRED & FARID Shanghai
Campaign	Edible Chopsticks
Advertiser	Alibaba
Brand	Eleme
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Posted	August 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	121 seconds
Chief Creative Officer	F..d . F...d Subscribers Only
Creative Director	A...en G...s Subscribers Only
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