Title | Souvenirs de Paris |
Agency | Marcel |
Campaign | Souvenirs de Paris |
Advertiser | Centre Pompidou |
Brand | Centre Pompidou |
Posted | April 2019 |
Business Sector | Transport, Travel and Tourism |
Story | The Centre Pompidou in Paris is one of the most important art museums in the world, yet many tourists still haven’t heard of it. They always visit the same monuments: the ones sold as statuettes by souvenir shops and street sellers. So the agency created a Pompidou "statuette" and distributed 30,000 of them. It also recruited a squad of street sellers to promote the museum near more popular monuments. Each statuette had a QR code steering tourists to the Pompidou. A viral video of the operation helped the museum become even more famous. |
Media Type | Web Film |
Length | |
President | Agathe Bousquet |
Chief Executive Officer (CEO) | Pascal Nessim |
Chief Executive Officer (CEO) | Charles Georges-Picot |
Chief Creative Officer | Anne de Maupeou |
Executive Creative Director | Youri Guerassimov |
Executive Creative Director | Valéry du Peloux |
Copywriter | Antonin Jacquot |
Art Director | Clément Sechet |
Art Director | Aurélie Halbmeyer |
Director of Motion | Arnaud Raquin |
Partner | Blandine Mercier |
Account Manager | Noëlla Neffati |
Project Manager | Claire Sioufi |
Project Manager | Jeanne Philippe |
Managing Partner | Nicolas Lévy |
Social Media Manager | Julien Petit |
PR | Leila Touiti-Rose |
PR | Catherine Helfenstein |
Linguistic Consultant | Bethany Catterson |
Frontend Developer | Paul Vanlerberghe |
Technical Project Manager | Edouard Danesse |
Production Company | Artisans du Film |
Director | Guillaume Talvas |
Producer | Valéry du Peloux |
Director of Photography (DOP) | Nils Runiet |
Director of Photography (DOP) | Niels Benoist |
Cameraman | Pierre Bernier |
Editor | Guillaume Talvas |
Assistant Editor | Cécile Valente |
Sound | Valentin Verrier |
Assistant Director | Nadia Moussa |
Cameraman | Frédéric Ouziel |
Production Coordination | Laura Fague Martin |
Camera Assistant | Maxime Maujan |
Post-production Supervisor | Thibaud Colignon |
Mixer | Charli Masson |
Colorist | Johan Tür |
Post Production | ADF L’atelier |
Music | David Makima |
Print production | Prodigious |
Producer | Suzanne PEREIRA DIAS |
Producer | Nathalie TURMEL |
Model Making | Mathieu Andrieu |
Photographer | Aurélie Halbmeyer |
Retoucher | David Verduci |
Media Agency | Blue 449 |
Chief Executive Officer (CEO) | Pascal Crifo |
Head of Digital trading | Julie Emberger |
Social Media Strategist | Théo Ravel de Fereirolles |
Head of Brand Activation | Fouad Hachani |
Endorsement & KOL | Carmelle Basset-Chercot |
PR Agency | MSLGROUP |
Chief Executive Officer (CEO) | Clément Leonarduzzi |
Communications Director | Benoit Parayre |
Head of Digital | Paul Mourey |