Title | Oval Room |
Agency | Deutsch NY |
Campaign | Embrace Change (D.C.) - IKEA |
Advertiser | IKEA |
Brand | IKEA |
Posted | January 2009 |
Business Sector | Retail, Distribution & Restaurants |
Story | IKEA is creating a replica of the Oval Office in the heart of the nation's capital commuter hub, designed with IKEA furniture to allow commuters to experience real change firsthand. |
Problem | President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all. |
Media Type | Outdoor/Out of Home |
Media Rep. | Louise Thach |
Media Rep. | Shaun Leavy |
Media Director | Vonda LePage |
Chief Creative Officer | Heh Assoc |
Group Creative Director | Nathan Hunt |
Copywriter | Nick Bayne |
Art Director | Grant Piper |
Executive Agency Producer | Lauren Ziffer |
Agency Producer | Sam Helfer |
Designer | Joseph Barille |
Executive Producer | Jeremy Rosenberg |
Producer | Nili Suhami |
Art Director | Anthony Alvarez |