Title | Allyson |
Agency | 180 Amsterdam |
Campaign | Gold Is Never A Given (print/online) - adidas |
Advertiser | adidas |
Brand | adidas |
Posted | August 2008 |
Business Sector | Apparel, Fashion & Footwear |
Tagline | Impossible is Nothing |
Story | To celebrate the start of the 2008 Olympic Games adidas and 180 Amsterdam (180\TBWA) have created a global print campaign called Gold is never a Given featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie. In February 2008, these six adidas athletes flew to Beijing six months before the Olympic Games began. Why? Because as gold medal favorites they knew winning is never guaranteed. Thats why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are twelve iconic executions of the athletes in training. GOLD IS NEVER A GIVEN |
Media Type | |
Photographer | Gus Powell |
Production Company | 2D Photo Productions |
Art Buyer | Kristina Floren |
Artist | Emile Wilmer |
Project Manager | Piers Bebbington |
Print Producer | Marlon Lee |
Print Producer | David Corfield |
Account Planner | Andy Edwards |
Account Manager | Caroline Britt |
Business Director | Geoff Coyle |
Graphic Designer | Emile Wilmer |
Copywriter | Carlos Furnari |
Art Director | Paulo Martins |
Creative Director | Carlos Furnari |
Creative Director | Paulo Martins |
Creative Director | Dean Maryon |
Marketing Director | Kieran Riley |