| Title | Predictive Tweets |
| Brief | For one very important day, Ford could see the future — or so they made us believe. One week before the 24 hours of Le Mans race, Ford created a twitter account and tweeted every possible scenario that could happen during the race — amounting to more than 10 thousand tweets. During the live race, the brand deleted everything that did not come to pass, leaving only the real events. Then Ford made the account public and tweeted about its astonishing predictive skills. The message: with Ford’s predictive technology, nothing is unpredictable.
Ford can see the future...or so they made us believe. One week before the 24 hours of Le Mans race, Ford tweeted every possible race scenario from a private account, totalling more than 10 thousand tweets. On race day, the brand deleted everything that did not come to pass, leaving only the real events. Once the account went public, the brand tweeted about its astonishing predictive skills. The message: with Ford’s predictive technology, nothing is unpredictable. |
| Agency |
GTB
|
| Campaign |
Predictive Tweets
|
| Advertiser |
Ford France
|
| Brand |
Ford
|
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| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type |
Digital
|
| Advertising Agency |
Ogilvy Paris
|
| Creative Director |
Ch.....an F...on Subscribers Only
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| Creative Director |
R...in Re....in Subscribers Only
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| Creative Director |
R...is Bo.....er Subscribers Only
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| Creative Director |
Em....el L....vé Subscribers Only
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| Copywriter |
q....in b....te Subscribers Only
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| Art Director |
T...as ..E Subscribers Only
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| Managing Director |
St.....as V..t Subscribers Only
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| Account Director |
L....nt Ch......eau Subscribers Only
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| Social Media Manager |
Em.....lle C...é Subscribers Only
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| Integrated Campaign Manager |
D....ri J....IN Subscribers Only
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| Content Creator |
Al.....re ST....ER Subscribers Only
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