| Title | Anti-Racist Bag |
| Agency | Grey Brasil |
| Campaign | Anti-Racist Bag |
| Advertiser | University Zumbi dos palmares |
| Brand | University Zumbi dos palmares |
| Posted | June 2024 |
| Business Sector | Colleges, Universities & Education Centers |
| Story | Despite gaining repercussions in mainstream media, scenes of people of color or other marginalized groups being humiliated in stores by having their bags searched under accusations of theft, it remains a routine reoccurrence in Brazilian retail stores. To combat racism in stores, Grey created “The Anti-Racist Handbag” in partnership with Universidade Zumbi dos Palmares for their Zero Racism program. The program aims to end racism in consumer environments and to raise awareness of Law 14.532/2023 |
| Media Type | Case Study |
| Length | |
| CEO/CCO | Manir Fadel |
| Executive Creative Director | André Gola |
| Executive Creative Director | João Caetano |
| Creative Team | Eduarda Vidaurre |
| Creative Team | Gabriella Batista |
| Creative Team | Jonas Soares |
| Content | Bruno Borghi |
| Content | Bruno Flores |
| Account Management | Priscilla Telles |
| Account Executive | Pamella Kacelnikas |
| Head of Media | Verusca Casciano |
| Media | Camila Mercadante |
| Head of Strategy | Mariana Pagano |
| Head of Production | Fabiano Beraldo |
| Production | Otávio Veras |
| Approval Client | José Vicente |
| Global Head of Creative Excellence | Maru Sokolowski |
| Global Craft Partner | Costanza Rossi |
| Global Chief Creative Officer | Gabriel Schmitt |
| Global Creative Partner | Diego Medvedocky |
| Global Producer | Emiliano Alvarenga |
| Global Sr. Creative Manager | Catrina Ramos |
| Production | PANCS |
| Post Production | Átomo Comunicação |
| Post Production Coordinator | Fernanda Nahas |
| Finalizer | Rafael Zierhofer |
| Editor | Bruno Husky |
| Motion | Daniel Rotatori |
| Colorist | Rafael Zierhofer |
| Sound Production | Jamute |
| Sound Executive Producer | James Feeler |
| Sound Engineer | Marcelo Filho |
| Sound Engineer | Otávio Bertolo |
| Sound Engineer | Sanjai Cardoso |
| Production Coordinator | Julianna Zuppo |
| Production Coordinator | Leticia Nunes |
| Account Executive | Kiki Eisenbraun |
| Account Executive | Hingrit Nistche |
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