Title | The Resolution Translator |
Agency | Wieden + Kennedy Amsterdam |
Campaign | Best 2016 Ever |
Advertiser | Booking.com |
Brand | Booking.com |
Date of First Broadcast/Publication | 2016 |
Business Sector | Online Travel & Reservation Services |
Tagline | Turn resolutions into reservations |
Philosophy | “Knowing that the New Year is always a time where people set resolutions of all types—with many inherently linked to travel – we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success,” says Pepijn Rijvers, Chief Marketing Officer. “At Booking.com, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world.” Visitors to the Resolution Translator, which was created in partnership with StinkDigital, are first prompted to enter their resolution; the tool then immediately serves up a unique translated resolution that combines bettering ones self with travel. The personalized result is then sharable across the users’ social channels and a destination relevant to the revamped resolution is also instantly accessible to inspire the user to commit to their resolution and unlock their 2016 travel greatness. |
Problem | Resolutions are boring and predictably headed for failure so this New Year Booking.com is encouraging everyone to make reservations not resolutions, in order to actually live their dreams and make 2016 their Best 2016 Ever. At the heart of the brand’s new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel based goals. Because why would you want to just lose weight, when you can loose weight and then commit to show off your hot new bod in Costa Rica? |
Media Type | Television & Cinema |
Length | |
Soundtrack | Epic Hunger Resolutions |
Production Company | Stink Films |
Chief Marketing Officer (CMO) | Pepijn Rijvers |
Head of Brand | Manuel Douchez |
Brand Communications Director | Andrew Smith |
Digital Brand Director | Ash Choudhury |
Senior Brand Comms Manager | Diana Marcela Agudelo Hernandez |
Senior Digital Brand Manager | Luis Ortiz |
Brand Specialist | Robert Schreuders |
Media Planning Director | Anoeska Van Leeuwen |
Media Planner | Kelly Lee |
Media Specialist | Marie Lootvoet |
Head of Social Media | Julian Poole |
Executive Creative Director | Mark Bernath |
Executive Creative Director | Eric Quennoy |
Creative Director | Genevieve Hoey |
Creative Director | Sean Condon |
Art Director | Jeffrey Lam |
Copywriter | David Neevel |
Head of Production | Joe Togneri |
Director of Interactive Production | Kelsie Van Deman |
Broadcast Producer | Chayenne de Witte |
Interactive producer | Matthew Ravenhall |
Strategic Planner | Emma Wiseman |
Communications Planner | Josh Chang |
Account Director | Blake Harrop |
Account Director | Aitziber Izurrategui |
Account Manager | Caroline-Melody Meyer |
Designer | Joe Burrin |
Designer | Thomas Payne |
Project Manager | Jackie Barbour |
Project Manager | Stacey Pruden |
Business Affairs | Emilie Douque |
Production Company | Brenninkmeijer & Isaacs |
Director | Camille Herren |
Director of Photography (DOP) | Mark de Meijer |
Producer | Yvonne Knook |
Executive Producer | Jelani Isaacs |
Editing Company | Wieden + Kennedy Amsterdam |
Editor | Quentin van den Bossche |
Audiopost | Wave Amsterdam |
Sound Designer | Alex Nicholls-Lee |
Sound Designer | Mirjam Gevers |
Studio Producer | BEN TOMLIN |
Music Company / Composer | Amp. Amsterdam |
Post Production | Glassworks Amsterdam |
Flame Lead | Morten Winther |
Flame Artist | Kyle Obley |
Flame Assistant | Hugo Rodrigues |
Grading/Online | Matt Hare |
Producer | Jane Baks |