| Title | Nolaf (125 sec) |
| Agency | Element 79 |
| Campaign | Nolaf - Frito Lay |
| Advertiser | Frito Lay |
| Brand | Tostitos |
| Posted | May 2009 |
| Business Sector | Cocktail Snacks |
| Story | The interactive initiative reveals the inner workings and shady practices of the fictitious NOLAF, or National Organization for Legislation Against Fun, who through a blowhard executive director with a bad comb-over and several "research & development" videos, show the adverse "fun" effects of eating Tostitos chips. |
| Problem | Along with several amusing case studies in the R&D room, as well as an orientation session, visitors can get a full-screen view of the interactive conference room where the NOLAF executive director fields questions from a variety of characters, offering them advice on how to have less fun. Here, users can click any one of the seated audience members to check out each question and hear the host's demotivating answers. |
| Media Type | Web Site |
| Length | |
| Market | United States |
| More Information | www.nolaf.org |
| Copywriter | Kevin Mulroy |
| Art Director | Mike Lyons |
| Head of Production | John Noble |
| Production Company | Mekanism |
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