Olli Korpiala
Producer at Drama Moving Pictures
Helsinki, Finland
TitleKoskenkorva - Vodka from a village
BriefAs farmhands stride through barley fields, the narrator intones: “This was supposed to be an epic brand film for Koskenkorva vodka.” It would have featured snow-topped mountains, a fancy downtown and vivid nightlife, he adds. Instead we get rural scenes and a shack with a faltering neon sign. There are no limousines, rappers or supermodels either. Just tractors, trucks and hard-working women. In fact, the village has little more than barley and water. “It doesn’t make a great brand film. But it makes an excellent vodka.” Koskenkorva: vodka from a village.
Agency
Campaign Koskenkorva - Vodka from a village
Advertiser Altia
Brand Koskenkorva Vodka

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PostedNovember 2016
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
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