Title | The Island Immersion Room |
Agency | Publicis Sapient |
Campaign | The Palazzo del Sol Experience |
Advertiser | Fisher Island Realty Sales |
Brand | Palazzo del Sol |
Date of First Broadcast/Publication | 2014 / 10 |
Business Sector | Real Estate |
Story | Fisher Island—the very embodiment of old-school luxury, tucked just off the coast of Miami. With square footage more expensive than Manhattan, it’s real estate unlike any other. So as the team on Fisher prepared to unveil their first new building in over a decade, we reimagined the sales process for their ultra-wealthy clients. The Island Immersion Room leverages the power of digital to create an environment within the temporary sales center that surrounds buyers with the essence of Fisher Island. At the center of the room is a special interactive table, developed to deliver a new kind of multi-touch “workshop” experience for sales agents and their clients. In all directions, ultra high-def video walls bring floorplans, island photography and designer renderings to life in gorgeous fidelity. The entire experience is based on gesture control, including the ability to swipe photos directly from the table onto the surrounding walls—to create a custom environment and a sense of magic for each and every client. For the modern multi-millionaire, a differentiated sales process means everything. And that’s what The Island Immersion Room is all about—creating an experience as exclusive as Fisher Island itself. |
Media Type | Interactive Kiosk |
Length | |
Creative Director | James Allen |
Executive Creative Director | Robert Kleman |
Associate Creative Director | Cesar Santos |
Worldwide Chief Creative Officer | Gaston Legorburu |
Executive Creative Director | Matthew Atkatz |
Creative Director | Andrew Goldstein |
Senior Art Director | Frank Gomez |
Designer | Hugo Broche |
Creative Director | Eddie Gomez |
Senior Manager, Interactive Development | Alex Toledo |
North America Chief Creative Officer | Gary Koepke |
Associate Creative Director | Matt Kelsen |
VP Client Services | Matt Kujawa |
Account Manager | Melissa Acosta |
Creative technologist | Steve Cucinotta |
Designer | David Iglesias |
Designer | John Gonzalez |
Senior Account Director | Debbie Casey |
Director of Technology | Jay Wilson |
Senior Manager, Mobile Solutions | Ben Wakeman |
Developer, Mobile Solutions | Jenelle Walker |