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| Title | Pigeons against the far-right. Give 'em Shit! |
| Brief | The association "Laut gegen Nazis" has set itself to promote civil society resistance against the far-right. For them we found a smarter way to oppose dehumanising election advertising. A guerilla campaign that drew lots of attention and won new supporters for their cause. Facing the 2021 federal election, we mobilised a community that publicly opposed hatred and smear campaigns. All it took us was a digital blueprint for an "opinion platform", pockets full of birdseed and fearless supporters: pigeons. Fed directly above the inflammatory messages, they commented on the right-wing filth – on behalf of all of us. Instagram filters allowed us to shit and share digitally. The result was a counter-movement that clearly shows how we want to deal with right-wing radicals in Germany. We achieved massive organic distribution on all channels. "Laut gegen Nazis" gained thousands of new supporters, fouled the moods of right-wingers and delighted countless pigeons. |
| Agency | fischerAppelt AG |
| Campaign | Pigeons against the far-right. Give 'em Shit! |
| Advertiser | Laut Gegen Nazis E.V. |
| Brand | Laut gegen Nazis |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | D....er K...er Subscribers Only |
| Executive Creative Director | J...s K...er Subscribers Only |
| Creative Art Director | A...ka F..y Subscribers Only |
| Creative Director | N..s B...he Subscribers Only |
| Art Director | J..e Ma....as Subscribers Only |
| Copywriting | Kr....na B...er Subscribers Only |
| Account Manager | L..a R...ke Subscribers Only |
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