Flow/Fundación Manos Abiertas - "The Skin Trade"

Wunderman Buenos Aires

Wunderman Buenos Aires Buenos Aires, Argentina

Awards

3653

Brand: Flow/Fundación Manos Abiertas
Country: Argentina

Advertiser: Flow/Fundación Manos Abiertas

Title	The Skin Trade
Brief	In Argentina, more than 50 % of children and teenagers live in poverty, concerned about the lack of clothing, while the other 50% of children spend average US$1,000,000 on Skins for their games per month.We just had to cross the real world with the virtual one.Thus was born "The Skin Trade", an action that took place in the most important gamer event of LATAM: The Final of the League of Legends. In which we asked attendees for a very simple exchange:Donate clothes you no longer wear in the real world, in exchange for clothing (skins) for your online character.
Agency	Wunderman Buenos Aires
Campaign	The Skin Trade
Advertiser	Flow/Fundación Manos Abiertas
Brand	Flow/Fundación Manos Abiertas
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Posted	December 2020
Business Sector	Subscribers Only
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Media Type	Digital
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