| Title | Cartier - Santos |
| Brief | As a man (actor Jake Gyllenhaal) sits daydreaming in a bar, he's transported to an airborne world which captures the atmosphere of his new Cartier Santos pilots' watch, named after Brazilian aviator Alberto Santos-Dumont. The visual effects build up the pace and atmosphere, creating environments that become ever more abstract and magical. As the bar set was built on a giant turntable, the lighting effects could be achieved in-camera. In the street sequence, additional computer generated mist was added to recall the action in the clouds. The street glimpsed from the bar was also added via CG to connect the two environments. |
| Agency | Publicis 133 |
| Campaign | Cartier - Santos |
| Advertiser | Cartier |
| Brand | Cartier Santos |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Director | ..b E...rd Subscribers Only |
| Director of Photography (DOP) | H...e ..n H....ma Subscribers Only |
| Assistant Director | A..m S...er Subscribers Only |
| Production Company | W...a P...s Subscribers Only |
| Executive Producer | H...ène S...ol Subscribers Only |
| Line Producer | T....ry B...as B...li Subscribers Only |
| Line Producer | R...in Ca....ac Subscribers Only |
| VFX Studio | M...os I...e Subscribers Only |
| Special Effects / VFX | St....ne Al....er Subscribers Only |
| Special Effects / VFX | N....as H...et Subscribers Only |
| Special Effects / VFX | X...er Q....el Subscribers Only |
| Flame Artist | Jo....an H....an Subscribers Only |
| Flame Artist | ..o M�.....ngama Subscribers Only |
| CG Artist | A..m T....ng Subscribers Only |
| CG Artist | A...é Mo....ro Subscribers Only |
| CG Artist | Be....in L....nt Subscribers Only |
| CG Artist | Ma....eu Ko....ki Subscribers Only |
| Colorist | Jea......ment S...t Subscribers Only |
| Editor | ..m Ric......rds Subscribers Only |
More Work
SEE ALLThe Way It Shouldn't Be
- BRAND:
- CarMax
- AGENCY:
- The Martin Agency
Make Your Gameday Epic
- BRAND:
- Pepsi
Obey Your Hands
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Powering Home Fans
- BRAND:
- British Gas
- AGENCY:
- T&Pm
The Revolution
- BRAND:
- Citroën ë-C3
- AGENCY:
- BETC Paris
The Revolution (French)
- BRAND:
- Citroën ë-C3
- AGENCY:
- BETC Paris
Working With Cancer Pledge
- BRAND:
- Working With Cancer Pledge
- AGENCY:
- Publicis Groupe
We Get It, We’ve Got You.
- BRAND:
- Matalan
- AGENCY:
- McCann Manchester
Invaluable Advice
- BRAND:
- St. James's Place
- AGENCY:
- Ogilvy