Sam De Win Interview(s)

Joining the PHNX jury this year is crucial for several reasons, particularly in the context of the evolving creative landscape post-Covid. While the pandemic may be history, its effects continue to reverberate, emphasizing the importance of creativity in shaping our future. Creativity remains essential in the aftermath of Covid because it serves as a catalyst for innovation and adaptation. The challenges brought about by the pandemic forced industries, including advertising, to rethink their strategies and approaches. Joining the PHNX jury allows me to witness and celebrate the creativity demonstrated by creatives worldwide.
By participating in the jury, I can contribute to identifying and promoting the most innovative and impactful work. Diversity in the jury panel is paramount to ensure a fair and comprehensive evaluation of the submissions. As a member of the jury, I bring my unique insights and background to the table, contributing to a more inclusive and representative selection process.

I believe the hybrid jury approach, featuring not only creatives but also strategists, clients, and professionals from various corners of the industry, is a brilliant strategy that fosters diversity and ensures a more comprehensive evaluation process. Diversity in the jury leads to the selection of the best work.

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The perfect PHNX Awards winner is a masterpiece of creativity, innovation, effectiveness, cultural relevance, and impact. It represents the pinnacle of excellence in advertising and serves as a beacon of inspiration for the entire industry.

The convergence of technology, social dynamics, consumer behavior, and cultural shifts is driving a dynamic and multifaceted creative landscape.

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