Title | Divorce Attorney |
Agency | Bozell |
Campaign | Divorce Attorney |
Advertiser | VT Industries |
Brand | Architectural Wood Doors |
Posted | April 2001 |
Product | Wilsonart Door |
Business Sector | Manufacturing |
Story | We see a woman in a divorce attorney's office, yelling at her lawyer. The headline reads "Every VT Door is built to withstand 1,000,000 slams. |
Philosophy | Place VT Doors in real-life situations that dramatize the benefit of the feature highlighted -- i.e., the ability to withstand repeated slamming. |
Problem | Communicate the high quality of VT Doors in a memorable fashion. |
Media Type | |
Market | United States |
Creative Director | David Moore |