Matt Smukler
Director at Soup.film
United States
TitleWhat We Love
BriefA young lad falls for his pretty next door neighbour. When he takes her to McDonald’s she’s very precise about her order: “A large Coke with lots of ice, and a Big Mac. But without pickles.” The hero is heartbroken when his friend moves away. Years later, as a student, he’s working part time at McDonald’s. Suddenly he hears a young woman’s order: “A large Coke with lots of ice, and a Big Mac. But without pickles.” They lock eyes. She smiles. What you love once, you never forget.
Agency
Campaign What We Love
Advertiser McDonald's
Brand McDonald's

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PostedNovember 2016
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