Title | Puzzle 1 |
Agency | Leo Burnett Paris |
Campaign | Puzzle |
Advertiser | Fondation Mimi |
Brand | Mimi Foundation |
Posted | January 2011 |
Business Sector | Charities, Foundations, Volunteers |
Tagline | Let's help cancer sufferers rebuild their image |
Problem | The Mimi Foundation is offering cancer sufferers free beauty treatment and psychological aftercare. Its objective : to help patients rebuild their image so as to better copewith their cancer condition. |
Result | In order to heighten public awareness, the Foundation has created a number of interactive psters in which the face of a cancer patient has been cut into puzzle-like squares that passersby can move about to rebuild the face - exactly as the Foundation does. |
Media Type | Billboard |
Art Buyer | Claire Sougy |
Account Manager | Cécile Balut |
Account Manager | Jean-Marc Kuentzmann |
Copywriter | Hadi Hassan-Helou |
Art Director | gonfond jerome |
Executive Creative Director | Guillaume-Ulrich Chifflot |