Title | All Aboard the Orange Plane |
Agency | DEPT® |
Campaign | All Aboard the Orange Plane |
Advertiser | Easyjet |
Brand | easyJet |
Date of First Broadcast/Publication | 2024 / 5 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Story | Airline easyJet has celebrated the 2024 Eurovision Song Contest with a series of suitably euphoric activations in flight, in the fan [AG1] village and across social channels in partnership with T&Pm and DEPT®. Following the announcement of the multi-year partnership deal as The Eurovision Song Contest’s Official Airline, the campaign “It’s Your Show, Get Out There” builds on easyJet’s “Get Out There” brand platform to lift travellers into the unbounded joy of travel and Eurovision. On bank holiday Monday, travellers from London Gatwick to Copenhagen had a trip to remember with a surprise Eurovision Song Contest in the sky hosted by none other than RuPaul Drag Race UK winner Tia Kofi. Three performers, all easyJet employees, battled it out on board to take home the ‘Sky High Talent Show’ trophy, with passengers on the flight, including members of OGAE - the largest Eurovision Song Contest fan network in the world, voting for their favourite performance at 35,000 feet. |
Media Type | Social Media |
Length | |
Marketing Director | Gabriella Neudecker |
Brand Manager | Jenna Smith |
Agency | Frank T |
Agency | P P Bajaj |
Creative Director | Alec Braun |
Creative Team | Charlie Stuart-Grumbar |
Planning Director | Matt Shaw |
Managing Director | Tom Rutter |
Business Director | Lizzie Napper |
Senior Producer | Sarah Williams |
Agency | DEPT® |
Head of Production | Toby Baker |
Production Assistant | Anna Peduzzi |
Lead Researcher | Robert Birge |
Director Marketing Services | Tom Hazelden |
Creative Lead | Faye McKenzie |
Content Director | Nicky Jones |
Content Director | Luke Edwards |
Content Director | Cleo Greaves |
Chief Executive Officer (CEO) | Aaron Quirk |
Global Executive Creative Director | Aaron Quirk |
Producer | Ella Siney |
Editorial Direction | Angharad Salazar Llewellyn |
Creative Team | Suky Stroud |
Business Director | Phoebe Ord |
Account Manager | Vicky Major |
Senior Producer | Johnny Brock |
Strategist | Ellie Peters |
Design Director | Jaime Rivera Martinez |
Director | Matthew Cullum |
Director of Photography (DOP) | Kit Dale |
Gaffer | Will Churchill |
Wardrobe | Desiree Laidler |
Wardrobe | Beth Lewis |
Hair | Claire De Graft |
Hair | Kelly Mendiola |
Runner | Chaz Greenwood |
Offline Editing | André Rodrigues |
Colorist | Alex Nerzic |
Special Effects / VFX | Toby Barnett |
Music Lyricist | Vikki Stone |
Music Company / Composer | William Thornton |
Engineering | Ben Robbins |