| Title | Fight Fire with Fire |
| Agency |
Ayzenberg Group
|
| Campaign |
Ignite Your Game - Midway Sports
|
| Advertiser |
Midway Games Inc.
|
| Brand |
Midway Sports
|
| Posted | November 2003 |
| Product |
Slugfest 2003
|
| Business Sector | Computer Software & Multimedia Productions
|
| Tagline | Fight Fire with Fire |
| Story | Our campaign captures the unique intensity of Midway Sports baseball title, Slugfest. We portray the intense in-the-moment action of a blistering fast balll as it hurtles toward the mound streaking fire. At the same time a batter, also on fire, swings violently at the pitch. |
| Philosophy | We leveraged the distinctive style of game play and visually arresting "on fire" elements to create an ad that communicated the unique entertainment experience of Slugfest. |
| Problem | The challenge was to communicate the key differentiating factor of Midway's top selling sports title, the unique and extreme style of game play. We also had to strategically postion this title as a "must-have" game in the crowded sports category. |
| Media Type |
Magazine
|
| Market | North America |
| Executive Creative Director |
Eric Ayzenberg
|
| Copywriter |
Stu Pope
|
| Agency Producer |
Gary Goodman
|
| Account Executive |
Steve Bastien
|
