Title | #CallBrussels (79s) |
Agency | Air, Partner of McCann |
Campaign | Call Brussels |
Advertiser | visit.brussels |
Brand | visit.brussels |
Date of First Broadcast/Publication | 2016 / 1 |
Business Sector | Online Leisure & Entertainment Services |
Story | SUMMARY A chain of terrorist attacks in Brussels in 2015 led to an unprecedented crisis in the capital of Europe. The city’s economy, especially, tourism sector was hit hard due to negative international press coverage. To reassure travellers that Brussels was a safe place to visit, the Brussels tourism board launched the #CallBrussels campaign. Curious foreigners were invited to make up their own minds about Brussels by calling in to the city center and speaking directly with the locals. Later, a video showcasing conversations was created and diffused on the web. The campaign idea resonated with the majority of viewers. After watching the video, 74% of outsiders expressed a desire to visit the city. |
Media Type | Case Study |
Length | |
Creative Director | Dieter De Ridder |
Creative Director | Joeri Van Den Broeck |
Designer | Maxime Douillet |
Production Company | Lovo Films |
Director | Jan Boon |
Producer | Juliette Stinglhamber |
Producer | Niki Michiels |
Agency Producer | Daphné de le Vingne |
Agency Producer | Bérengère Lurquin |
Creative Team | Julien Scouze Riviezzo |
Creative Team | Sébastien Stronghead Verliefde |
Digital Agency | Globule Bleu |
Executive Creative Director | Eric Hollander |