Battersea - "Coming home? That’s up to you"

New Commercial Arts

New Commercial Arts London, United Kingdom

Brand: Battersea
Country: United Kingdom

Advertiser: Battersea Dogs and Cats Home

Title	Coming home? That’s up to you
Agency	New Commercial Arts
Campaign	Battersea
Advertiser	Battersea Dogs and Cats Home
Brand	Battersea
Date of First Broadcast/Publication	2024 / 7
Business Sector	Pet Food, Pet Care Products & Services
Philosophy	Battersea, the animal welfare charity, has launched a set of tactical adverts playfully linked to the European Championships and Wimbledon. Created by New Commercial Arts, the ads link the conversation around these major sporting events to the effort, expertise, and care that Battersea gives to every dog and cat. ‘Coming home? That’s up to you’ ran in Press and Digital over the weekend, in the run up to Sunday’s crucial England vs Slovakia Round of 16 game in this years’ UEFA European Football Championship. It highlights Battersea’s cat rehoming function, with the charity working tirelessly to find loving homes for the cats in their care. ‘New balls, please’ has been running in proximity Digital OOH sites in the Wimbledon/South West London area in the run up to The Championships, Wimbledon tennis tournament, as well as in Digital from this week. It highlights the love and care that the charity put into the wellbeing of the dogs in their centres.
Media Type	Print
Advertising Manager	Harriet Lancashire
Advertising Manager	Kate Hopkins
Advertising Manager	Georgie King
Advertising Manager	Sarah Butterworth
Advertising Manager	Lizzie Coates
Founder / Chief Creative Officer	Ian Heartfield
Creative Director	Alex King
Creative Director	Raymond Chan
Founder & CEO	James Murphy
Head of Client Services	James Derrick
Account Director	Janki shah
Account Manager	Jeff Baker
Founder / Chief Strategy Officer	David Golding
Senior Planner	John Blight
Founder/Head of Production & Operations	Matt Craigie-Atherton
Project Manager	Kristina Evetts
Media Agency	Manning Gottlieb OMD
Executive Director, Client Team	Gerry Ridgway
Business Director	Jane Ridehalgh
Client Account Director	Louise Wilson
Design Company	King-Henry Soho
Production Coordinator	Sophie Charalambous
Project Manager	Cameron Henry
Project Manager	Cassia Henry
Head of Design	Danny Tomkins
Designer	Jasmin Price
Designer	Seamus Monaghan
Designer	Jasmine Lynch
Artworker	Bradley Baker
Artworker	Sam Stabler
Retoucher	Jon Webb
Retoucher	Mark Henry
Retoucher	Marco D’Uva
Animation Director	Harry Prentos