Alina Prussky
Alina Prussky
Senior Broadcast Producer at Sons & Daughters
Toronto, Canada
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TitleReal People. Real Slogans.
BriefScotts needed help coming up with a new slogan for its weed killer. So it asked real people who’ve used Weed B Gon what they thought — and turned their endorsements into taglines. The results were...well...mixed. "Does what it says it's gonna do." "Nothing happens to the grass." "It's odourless." "Read the instructions." But the funny online film showing the interviewees and their resulting non-slogans pushed up sales. Job done.
Agency
Campaign Real People. Real Slogans.
Advertiser The Scotts Company LLC
Brand Scotts

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
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