| Title | The Lift |
| Brief | Overthinking has taken hold of our heads. We analyse, ruminate and fret. Footwear brand Bianco wanted to challenge this trend, hence its campaign “Step out of your head”. In the short film at the core of the campaign, a man and a woman regularly find themselves standing together in the lift at their work building. But while their subtitled thoughts reveal that they are deeply attracted to one another, they never say a thing. Their "overthinking" leads to a tragic ending, as the woman steps out of the man's life forever. If only they'd stepped out of their heads instead. |
| Agency | &Co. / NoA |
| Campaign | Step out of Your Head |
| Advertiser | Bianco |
| Brand | Bianco |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Soundtrack | Subscribers Only |
| More Information | Subscribers Only |
| Agency Producer | An.....tte L..d Subscribers Only |
| Production Company Producer | M...a L...se O....en Subscribers Only |
| Editor | C...a L...e Subscribers Only |
| Creative Director | T...as Ho....nn Subscribers Only |
| Copywriter | M....as T...s Subscribers Only |
| Art Director | ..a Fl.....rd Subscribers Only |
| Art Director | A..a K....ne W....ad Subscribers Only |
| Production Company | ..w L..d Subscribers Only |
| Director | D...el Kra.......bsen Subscribers Only |
| Director of Photography (DOP) | J...er Sp....ng Subscribers Only |
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