Oat Drink Barista Edition - "London Takeover"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Sweden

7849

Title	London Takeover
Brief	Every year baristas from all over the world gather for one week in Shoreditch, London to attend the London Coffee Festival. This year, they were exposed to a massive outdoor campaign promoting Oatlys’ Oat Drink Barista Edition. Each unit in the campaign had its own tailored message, visible to the Baristas on their way to the festival.Our target audience were regular Londoners as well as bearded and non bearded baristas, an important tester of our Oat Drink Barista Edition. We know they love coffee as much as we do and won’t serve anything but great products.
Agency	Forsman & Bodenfors Göteborg
Campaign	London Takeover
Advertiser	Oatly
Brand	Oat Drink Barista Edition
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Billboard
Copywriter	M...in Ri.....st Subscribers Only
Copywriter	J..n Sc......aft Subscribers Only
Copywriter	..a B....an Subscribers Only
Art Director	L..s E...an Subscribers Only
Art Director	M....el ..e Subscribers Only
Art Director	B...rn L...én Subscribers Only
Account Director	T...y O....on Subscribers Only
Account Manager	J...ie M...r Subscribers Only
Social Media Manager	S..a H....on Subscribers Only