PS the Children - "The sickest Mannequin Challenge"

Naga DDB Malaysia

Naga DDB Malaysia Petaling Jaya, Malaysia

9578

Title	The sickest Mannequin Challenge
Brief	Leveraging the “mannequin challenge” viral video trend, the web film takes viewers on a sickening tour of a brothel selling sex with children. The film shows “clients” with helpless underage sex workers frozen in time, which conveys the key message of stopping perpetrators in their tracks to put child sexual exploitation at a standstill. The film led to an online petition for harsher laws in the prosecution of grooming, trafficking and sexual exploitation.
Agency	Naga DDB Malaysia
Campaign	the sickest Mannequin Challenge
Advertiser	Naga DDB Malaysia
Brand	PS the Children
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Posted	January 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	158 seconds
Creative Director	A..x W..g Subscribers Only
Copywriter	C....ce C...a Subscribers Only
Copywriter	J...my Y..h Subscribers Only
Art Director	S...n ..p Subscribers Only
Art Director	R...el ..o Subscribers Only
Director	..h C..a ..k Subscribers Only
Production Company Producer	C..w C..n ..n Subscribers Only
Production Company Producer	N...a ..e ..i .i Subscribers Only
Executive Creative Director	A...n T..h Subscribers Only