Volvo Trucks - "Look Who’s Driving feat. 4-year-old Sophie"

Forsman & Bodenfors Göteborg Göteborg, Sweden

Awards

46663

Brand: Volvo Trucks
Country: Sweden

Advertiser: Volvo

Title	Look Who’s Driving feat. 4-year-old Sophie
Brief	Driving the robust Volvo FMX truck is child’s play. To prove it, the company let a four-year-old girl, Sophie Brown, drive one by remote control across an obstacle course. After a shaky start, things get worse as Sophie goes off course, rolls the truck and smashes it through a concrete hut. But the truck makes it to the end and Sophie even gets it to do a donut. The FMX is Volvo’s toughest truck yet. Now with Automatic Traction Control.
Agency	Forsman & Bodenfors Göteborg
Campaign	Live Test Series
Advertiser	Volvo
Brand	Volvo Trucks
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Length	143 seconds
Sound Design Company	Kouz Production
Copywriter	D....as R..d Subscribers Only
Account Director	O..e Vi....in Subscribers Only
Production Company Producer	Al.....er B....er Subscribers Only
Photographer	R...n A..n O...on Subscribers Only
Production Company Producer	P...r Ga....no Subscribers Only
Designer	J...y W..s Subscribers Only
Copywriter	B...n En....om Subscribers Only
Art Director	S...ia Li....lm Subscribers Only
Art Director	..m C...er Subscribers Only
Art Director	A...rs E...nd Subscribers Only
Account Manager	A...li Kj.....der Subscribers Only
Account Manager	B...ta Ma....rg Subscribers Only
Account Director	C...a P....ow Subscribers Only
Media Agency	B..n Subscribers Only
Editor	N....as La......ere Subscribers Only
Post Production	S...s Subscribers Only
Production Company	..w L..d Subscribers Only
Production Company Producer	S...ie T..m Ch......sen Subscribers Only
Executive Producer	E..k T...ll Subscribers Only
Director	C....es Br....nd Subscribers Only
Director	..o B...e Subscribers Only