| Title | Stage Your Driveway |
| Brief | Stage Your Driveway is an innovative new media platform that embeds BMW vehicles into the luxury home buying experience. At the heart of this innovation is a beautiful house – with a beautiful vehicle in its driveway. The twist: both are for sale. We started by establishing a partnership with a local real estate brokerage, Heaps Estrin. Agents got access to our fleet and BMW got access to their listings. Online real estate listings featured BMW vehicles and we turned driveways into showrooms. |
| Agency | FCB Canada |
| Campaign | Stage Your Driveway |
| Advertiser | BMW |
| Brand | BMW |
| Posted | December 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Digital |
| Chief Creative Officer | J..f H...s Subscribers Only |
| Chief Creative Officer | N...y Cri.......nna Subscribers Only |
| Chief Creative Officer | ..n Ma.....ie Subscribers Only |
| Group Creative Director | T..y Mc.....ess Subscribers Only |
| Group Creative Director | Jo....an Ca....ss Subscribers Only |
| Art Director | Z...ir K...b Subscribers Only |
| Copywriter | J..f T...l Subscribers Only |
| Chief Strategy Officer | S....ey B...n Subscribers Only |
| Strategy Director | P..l H...on Subscribers Only |
| Agency Producer | Ka.....ne Fo....er Subscribers Only |
| Vice President (VP) | C...s P...on Subscribers Only |
| Managing Director | C...s P...on Subscribers Only |
| Account Director | B...e Co....ly Subscribers Only |
| Account Director | St.....ie M....no Subscribers Only |
| Account Supervisor | A..x Kr....es Subscribers Only |
| Director of Project Management | S...di Ho.....ch Ho.....ch Subscribers Only |
| Project Manager | C..i P...it Subscribers Only |
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