Carlos Jorge
General Creative Director at Contrapunto BBDO Madrid
Madrid, Spain
TitleELECTRIC LOVE
BriefPeople can fall in love with the Smart at first sight. But what about the little car's owners? This romantic music video depicts a young man whose morning coffee routine takes on a new significance when a pretty woman in a Smart pulls up outside his café and smiles at him every day. Later it turns out that she hasn't even seen him - she was just admiring her car's reflection in the café window. Luckily, love works in mysterious ways, and their cars eventually bring them together.
Agency
Campaign ELECTRIC LOVE
Advertiser Smart
Brand SMART

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PostedNovember 2017
StorySubscribers Only
Media Type Web Film
Creative Director C...os J...e Subscribers Only
Creative Director G...a Fe.....ez I...o Subscribers Only
Copywriter J..É AL.....AR Subscribers Only
Art Director R...�N HE.....DEZ Subscribers Only
Production Company P...te A...eo F...s Subscribers Only
Director V...or C...ey Subscribers Only
Production Company Producer M....SA F....RO Subscribers Only

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