Continuing the success of the previous "Reggaeton" spot we developed for Cablevision, "Reggaeton Beach" brings back the same actors in a new Reggaeton-themed spot that takes place on a beach -- complete with pirates, treasure, and sea monsters.
Philosophy
"Reggaeton Beach" was developed in both English and Spanish. The spot leverages the incredible popularity of Reggaeton music and conveys the excitement and fun of using Cablevision's Optimum family of digital services.
Problem
Create a multicultural crossover spot that can work in both Hispanic and mainstream markets.
Result
The "Reggaeton Beach" spot has become one of the most popular and talked-about spots in the New York City region, and has been in heavy rotation on local stations in both primetime and daytime slots.