Title | Parachute |
Agency | adam&eveDDB |
Campaign | Value 2014 |
Advertiser | Volkswagen |
Brand | Volkswagen |
Date of First Broadcast/Publication | 2014 / 2 |
Business Sector | Cars |
Tagline | Get what you pay for. Well Worth It |
Story | We follow a character who has opted for the cheaper version of an item, rather than the high-quality alternative. Each advert ends on a Volkswagen, as we are reminded ‘You get what you pay for’, before closing with the new campaign line ‘Well Worth It’ |
Media Type | Television & Cinema |
Length | |
Production Company | Outsider |
Audio Post Production | Factory Studios |
Post Production | MPC LDN |
Managing Partner | Jonathan Hill |
Business Director | Paul Billingsley |
Account Director | Jaimie Jennings |
Advertising Manager | Nikki Pates |
Advertising Manager | Kirsten Stagg |
Advertising Manager | Rod McLeod |
Executive Creative Director | Jeremy Craigen |
Creative Team | Rob Messeter |
Creative Team | Mike Crowe |
Account Planner | Dom Boyd |
Account Planner | Will Grundy |
Media Agency | MediaCom |
Media Planner | Katharine Byron |
Agency Producer | Sophie Smith |
Agency Producer | Pamie Wikstrom |
Director | James Rouse |
Production Company Producer | Richard Packer |
Production Company Producer | Benjamin Howell |
Editing Company | Work Post |