Mathieu Porri
Advertising Manager at Winamax
Puteaux, France
TitleBet on a murderer - La Fôret
BriefBet On A Murderer was a live betting experience developed by French TV channel France 3 to promote the launch of its new crime drama, La Forêt (The Forest). It turned a six episode crime series into an interactive game which enabled the audience to place real bets on the murderer’s identity. In partnership with betting platform Winamax, the experience included an interactive airing of the series, enhanced by betting odds which appeared on screen and evolved in real time depending on the plot and the character’s actions.
Agency
Campaign Bet on a murderer
Advertiser France Télévisions
Brand France 3

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Executive Creative Director F....ce De.....rt Subscribers Only
Executive Creative Director O....er De.....re Subscribers Only
Copywriter K...n Sa.....er Subscribers Only
Art Director J...en Bo.....ot Subscribers Only
art direction support Al.....re PE.....AU Subscribers Only
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digital strategy adviser Gu.....me Ca....ny Subscribers Only
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editing Jea.......�ois C....au Subscribers Only
social media M...e Slo......sky Subscribers Only
Partner W....AX Subscribers Only
Technical Team Al.....re R..s Subscribers Only
Technical Team Ch.....phe Sc....ng Subscribers Only
Technical Team M....eu P...i Subscribers Only
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Communications Director V....rie Manz........hiquiar Subscribers Only
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Programmer W....AX Subscribers Only
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