Title | Lil' Leak |
Agency | DDB Paris |
Campaign | Lil' Problems |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2023 / 3 |
Business Sector | Restaurants & Fast Food |
Story | In French, the word “petit” (little) is often seen as negative. “A little problem”, “a little cold”, “a little late” … “Little” is a euphemism, the announcement of something that is rarely positive. Except at McDonald’s: Little Duos, the Little Menus et Little Treats, three new menus for a tiny price. The brand and its agency DDB Paris challenged themselves to give a positive meaning to the word “petit” (little). |
Media Type | Television |
Length | |
Advertising Manager | Xavier Royaux |
Advertising Manager | Anne LAINE |
Advertising Manager | Vanessa Sales |
Advertising Manager | Clémentine Teissedre Dalou |
Advertising Manager | Lorna Fontybosch |
Chief Creative Officer | Alexander Kalchev |
Executive Creative Director | Mélanie Pennec |
Artistic Director | Jenna Haugmard |
Copywriter | Julien Kosowski |
TV Production | Corinne Persch |
TV Production | Gaëlle De Pompignan |
PR Director | Anne-Marie Gibert |
Production | Division |
Director | Rudi Rosenberg |
Producer | Charlotte Lepot |
Agency supervisor | Paul Ducré |
Agency supervisor | Mathieu Bliguet |
Agency supervisor | Annaelle Rivoal |
Agency supervisor | Coline Duprat |
Strategic Planner | Cedric Ledoux |
Sound Producer | Nicolas Bruneau |
Music Supervision | Cédric Boit |
Music Supervision | Clement Reynaud |
Sound | Marine Cremer |