| Title | The Road to Reading |
| Brief | Comics can give children an early love for reading. That’s why a Swedish convenience store gave away comics for free. These ads for the Road to Reading campaign start as very basic comic strips which then evolve into more complex stories – and finally into the original text from classics of literature. |
| Agency | Åkestam Holst /NoA |
| Campaign | The Road to Reading |
| Advertiser | Pressbyrån |
| Brand | Pressbyran |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Newspaper |
| Copywriter | F...p L....nt Subscribers Only |
| Art Director | J...n L...in Subscribers Only |
| Art Director | J...y Gu.....son Subscribers Only |
| Art Director | K....th L...en Subscribers Only |
More Work
SEE ALLAssad
- BRAND:
- Reporters Without Borders
- AGENCY:
- Åkestam Holst /NoA
Kim Jong-Un
- BRAND:
- Reporters Without Borders
- AGENCY:
- Åkestam Holst /NoA
Trump
- BRAND:
- Reporters Without Borders
- AGENCY:
- Åkestam Holst /NoA
Putin
- BRAND:
- Reporters Without Borders
- AGENCY:
- Åkestam Holst /NoA
Xi Jinping
- BRAND:
- Reporters Without Borders
- AGENCY:
- Åkestam Holst /NoA
Napalm Girl
- BRAND:
- Pressbyrån Convenience store/Newspaper
- AGENCY:
- Åkestam Holst /NoA
Tank Man
- BRAND:
- Pressbyrån Convenience store/Newspaper
- AGENCY:
- Åkestam Holst /NoA