| Title | Dog |
| Agency | Brainchild Creative |
| Campaign | Light - Flex Your Power |
| Advertiser | Flex Your Power |
| Brand | Flex Your Power |
| Posted | August 2006 |
| Business Sector | Environmental & Animal Issues |
| Tagline | If only everything was as easy to turn off as a light. |
| Story | The ads make the point t hat it's a lot easier to save energy by turning off a light than it is to deal with a range of other unpleasant life problems. |
| Philosophy | Contrast how easy it is to save energy vs. how hard it is to change other things. |
| Problem | People tend to forget simple energy saving steps - like turning off lights when they leave a room. |
| Result | TBD |
| Media Type | Billboard |
| Market | United States |
| Agency Producer | Laura Lindow |
| Other | Deborah Loeb |
| Account Director | Deborah Loeb |
| Creative Director | jef Loeb |
| Advertising Manager | Wally McGuire |
| Photographer | Curtis Myers |
| Art Director | David Swope |
| Post Production | XYZ Graphics |
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