| Title | Recruiting interns via Airbnb |
| Agency | Boondoggle Amsterdam |
| Campaign | Recruiting interns via Airbnb |
| Advertiser | Havas Boondoggle Amsterdam |
| Brand | Intern recruitment Havas Boondoggle Amsterdam |
| Posted | November 2015 |
| Business Sector | Advertising & Communication |
| Story | We’re looking for interns, but instead of posting ads on our Facebook page we wanted interns to come to us. We had no media budget. We had to find another way to make smart use of new (social) platforms. Since you have to eat, breathe and sleep advertising if you want to make it in this industry, we figured: let’s offer them a place to learn and a place to sleep. So we posted our agency - situated in a beautiful loft in the heart of Amsterdam - on the social platform Airbnb and created a video to announce our search for creative interns. As planned, the press kit (press release, images and video all referring to the Airbnb ad) we send out attracted the attention of lots of magazines, blogs and social influencers in the industry. We got a total of 561 articles on industry news sites and influencer tweets, now rising to more than 7,5 million impressions and still counting. We made sure a lot of ad students in the world – and with possible side effect also our clients and potential clients - heard about Havas Boondoggle and found their way to our office. |
| Media Type | Digital |
| Creative Director | Menno Schipper |
| Copywriter | Menno Schipper |
| Art Director | Shaun Voogd |
| Art Director | Sven Thierie |
| Photographer | Sven Thierie |