Title | JOYRIDE Tundra |
Agency | JWT Atlanta |
Campaign | Joyride |
Advertiser | Shell |
Brand | Pennzoil |
Date of First Broadcast/Publication | 2016 |
Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
Story | In this film, Pennzoil takes on the frozen tundra of Calgary, Canada (the same location the Revenant was filmed) and puts a yellow BMW M6 Coupe to the test — drifting on the edge of a mountain, driving on frozen lakes and blasting through the snow on treelined mountain roads. This was an incredible production effort, as the team utilized helicopters, snowmobiles, an Alaskan dog sled, drones, a professional avalanche technician, ice engineers and more to get the perfect shots. |
Media Type | Web Film |
Length | |
Executive Creative Director | Jeremy Jones |
Group Creative Director | Dustin Tamilio |
Associate Creative Director | Troy Leyenaar |
Associate Creative Director | Daniel Prado |
Account Director | Erin McGivney |
Production Company Producer | Daryll Merchant |
Production Company | Lemonade Films |
Director | Ozan Biron |
Production Company Producer | Trevor Cawood |
Executive Producer | Ted Herman |
Production Supervisor | Phil Fyfe |
Director of Photography (DOP) | Macgregor |
Editing Company | Cycle Media |
Editor | Matthew Griffiths |
Special Effects / VFX | The Embassy |
Special Effects / VFX | David Casey |
Sound Design Company | Source Sound Inc. LA |
Sound Designer | Charles Deenen |
Sound Designer | Csaba Wagner |
Audio Post Production | Braden Parkes |
Sound Recordist | John Fasal |
Sound Recordist | Travis Pratert |
Sound Recordist | Charles Deenen |
Sound Recordist | Colin Hart |
ORIGINAL MUSIC | Generdyn Music |
Music Composer | Joshua Crispin |
CONTENT PRODUCTION TEAM | Grain & Glass |
Director | Michael Nielsen |
Editor | Dan Luce |
Production Company Producer | Joey Fisher |