Title | Cleanest Test Drive Ever |
Agency | Saatchi & Saatchi Düsseldorf |
Campaign | Cleanest Test Drive Ever - Toyota |
Advertiser | Toyota Motor Corporation |
Brand | Toyota |
Posted | July 2010 |
Product | Auris Hybrid |
Business Sector | Cars |
Philosophy | Our goal was to get people involved during the pre-launch phase of the new Toyota Auris Hybrid by offering them hands-on experience of the car on the net. So we introduced a world premiere technique enabling people to test-drive the car before it is actually available: On auris-hybrid.net you can experience the cleanest test drive ever with the cleanest car in its class. To generate traffic on our website we spread it via mobile, video platforms, billboards, print ads, e-mail newsletters and online communities. |
Media Type | Digital |
More Information | www.auris-hybrid.de |
Account Director | Andre Schmidt |
Account Director | Ingo Kahnt |
Account Director | Wolfgang Beckamp |
Account Manager | Mathias Kossmann |
Account Manager | Sandra Lipinski |
Account Manager | Julia Vanvlodorp |
Account Manager | Julia Stark |
Executive Creative Director | Stephan Zilges |
Creative Director | Michael Lorscheider |
Creative Director | Martin van den Hoogen |
Creative Director | Marco Obermann |
Copywriter | Juliane Blersch |
Art Director | Björn Brzeske |
Art Director | Frank Olma |
Art Director | Concetta Milione |
Copywriter | Martin Cornet |
Production Company | North Kingdom |
Producer | Marcus Ivarsson |
Producer | Henrik Karlsson |
Producer | Mikael Emtinger |
Programmer | David Ochmann |
Programmer | Anthony Collins |
Programmer | Roman Hippler |
Programmer | Sebastian Staats |
Programmer | Christoph van Daele |