| Title | Unseen Faces |
| Agency | Ogilvy Argentina |
| Campaign | Unseen Faces |
| Advertiser | MISSING CHILDREN & UNICEF ARGENTINA |
| Brand | Missing Children & Unicef Argentina |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | The campaign began with an Interview in which Natalia Oreiro, UNICEF Goodwill Ambassador, showed her son Atahualpa with a QR code on his face. Days later, Natalia revealed on her social channels that this QR symbolizes both the right to the protection of the identity of minors and the urgency of exposing the faces of those who are missing from home and need to be visible. This QR leads to the official Missing Children Argentina website where they describe each of the girls and boys who are being sought. This action had a great impact. Immediately, more and more celebrities joined in by commenting on their social channels. The first campaign that exposes the faces of the boys and girls who are missing from home in Argentina by including a QR code on blurred celebrity children´s faces. |
| Media Type | Web Film |
| Length | |
| Deputy Chief Creative Officer | Joe Sciarrotta |
| Creative Director | LUCIANO GALUCCI |
| Creative Director | Adrián Contreiras |
| Account Director | Celina Correa Luna |
| Agency Producer | Julia Novio |
| Head Of Planning | Javiera Romero |
| Account Planner | JULIETA LONEGRO |
| Account Planner | SALOMÉ DE LA FUENTE |
| Production | Fight Films |
| Director | Adri Laham |
| Chief Executive Officer (CEO) | Constanza Archain |
| Global Chief Creative Officer | Liz Taylor |
| Chief Creative Officer | Keka Morelle |
| Chief Creative Officer | Rodrigo Isaia |
| Chief Creative Officer | Alejandro Garone |
| Creative Team | Gerardo Bualó |
| Creative Team | Agustina Lorences |
| Chief Communications Officer | Marina Piacentini |
| Chief Strategy Officer | Thais Frazão |
| EP | Sebastián Soneira |
| Post-Production Coordinator | Hernán Mouriño |
| Editor | Iván Sasha Real |
| Colorization | Federico Lo Cascio |
| Animation | Brian Bordeu |
| Sound Designer | Pablo Spinelli |
| Digital studio | Postre.tv |
| Developer | Sebastián Mopardo |
| Developer | Marcelo Sánchez |
| Developer | Matías Sánchez |
| Agency production director | Gastón Sueiro |